EASIWAY SYSTEMS

Easiway Systems is an innovative leader in the screen printing industry; providing printers with the best cleaning products and solutions that also help them with environmentally compliance.

In the Summer of 2022 Easiway contacted us to help guide them through a company brand overhaul. The company was getting ready to launch a sub-brand, Bluewater Labs, and needed both to feel cohesive. This required a tonal shift from previous earthy and eco-centric colors and iconography to a more vibrant and liquid/water focused system.

The identity is anchored by the abstract E Droplet (which informs the Bluewater Labs logomark) and a color palette that provides high contrast and vibrancy. We wanted the brand to feel more dynamic and forward moving. We’re very excited about our partnership with Easiway/Bluewater and proud of the work we were able to provide them with.