Name
*
First Name
Last Name
Email
*
Business Name
*
What industry does your business/brand operate in?
*
What service does your business/brand provide?
*
What are a few big goals you have for your business/brand?
*
What are you hoping this project will achieve? What is the goal in simplest terms?
*
If this is a rebranding, what's not working with the current version? What needs to be changed?
Skip this question if this is a NEW business.
What is the story behind your business/brand name?
*
Why did you start your business/brand?
*
Who is your ideal client / target market?
*
Think age groups, gender, socioeconomic status, location, etc.
Describe your ideal client / target market
*
Are there specific traits, characteristics or personality types that you see as being unique to your ideal market's base?
What is your ideal client / target market’s most basic problem that your business/brand has the solution for?
*
How should your target market feel when they see or think about your brand?
*
Who are your primary "competitors"?
*
Regionally, Nationally, or Aspirationally
How does your business stand out from the competition?
*
What does, or will, make your business different?
Why should a client or consumer choose your business/product over the competition?
*
This can be aspirational or factual. Shoot from the hip.
What are your brand values? What does your business believe in?
*
What adjectives best describe your business?
*
Please list 5 - 10 (or more if you want!) keywords [e.g: bold, modern, luxurious, etc.]
If your brand were a person, how would you describe its personality?
*
Where will this project be seen / live?
*
Please list all that applies (e.g: social media, apparel, signage, etc.)
Aesthetic style preferences?
*
Are there any colors, imagery / icons / symbols or other visual cues you’d like to explore? You can also use this space to talk about brands within your industry, or outside of it, that inspire you. Let us know why/how they inspire you.
Are there any fonts, colors, imagery you'd like to be avoided?
*
Additional Thoughts
If there are things you'd like to mention or make sure are noted, here is your chance!
