Name
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First Name
Last Name
Board Title
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How do you feel about the Chamber's current branding?
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Logo, colors, website, etc. Go ahead and brain dump here if need be!
How well do you feel the Chamber's brand is performing within the community it serves?
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If you could start from scratch what would you like to see different with the branding and its elements?
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Don't be shy. We won't share your answers! :-)
Do you feel the branding represents the chamber in an effective and positive way?
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YES
NO
If you said "yes", please explain your thinking and how it could better exploit that equity.
This doesn't have to be an essay... We're not going to grade this.
Who is the target market when deploying the brand?
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Is it member businesses? tourists? people unfamiliar w/the Chamber?
How should your target audience feel when they see or think about your brand?
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What are your brand values? What does the Chamber "believe" in?
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What adjectives best describe the Chamber?
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Please list 5 - 10 (or more if you want!) keywords [e.g: bold, modern, luxurious, etc.]
If your brand were a person, how would you describe its personality?
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Aesthetic style preferences?
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Are there any colors, imagery / icons / symbols or other visual cues you’d like to explore? You can also use this space to talk about brands within your industry, or outside of it, that inspire you. Let us know why/how they inspire you. Don't be afraid to think about your personal preferences; what YOU are drawn to is important.
Are there any fonts, colors, imagery you'd like to be avoided?
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One thing we hear a lot from Gorge businesses is some want the "Gorge" look (i.e. mountains, river, hills, trees, etc) and other want to stay away from being too location bound. Think about logos, brands, colors, and things you personally are not a fan of and share those!
Additional Thoughts
If there are things you'd like to mention or make sure are noted, here is your chance! This can be another brain dump. We want your honest thoughts. If you're confused or trepidatious about this project/process then let us know! If you have no notes and trust the process, we'd love to hear that too. This process is a collaboration and we want each person to feel like their thoughts and opinions were considered.
