Name
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First Name
Last Name
Position or affiliation
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Email
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What service does your organization provide?
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What are a few big goals you have for your organization?
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What are you hoping this project will achieve? What is the goal in simplest terms?
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What is the story behind your organization?
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What is the problem your organization is trying to solve or remedy?
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How should your target market feel when they see or think about your brand?
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How will your organization stand out and what will it do to garner public interest?
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What does it do, or will do, to make it different from similar organizations.
Why should the public support your organization?
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This can be aspirational or factual. Shoot from the hip.
What are your brand values? What does your org. believe in?
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What adjectives best describe your organization?
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Please list 5 - 10 (or more if you want!) keywords [e.g: bold, modern, luxurious, etc.]
If your brand were a person, how would you describe its personality?
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Where will this project be seen / live?
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Please list all that applies (e.g: social media, apparel, signage, etc.)
Aesthetic style preferences?
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Are there any colors, imagery / icons / symbols or other visual cues you’d like to explore? You can also use this space to talk about brands within your industry, or outside of it, that inspire you. Let us know why/how they inspire you.
Are there any fonts, colors, imagery you'd like to be avoided?
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Additional Thoughts
If there are things you'd like to mention or make sure are noted, here is your chance!
