BEX SUNGLASSES
Bex is an optics company founded in Nevada with roots in the blue-collar Western way of life. Bex Sunglasses was started with the belief that a product should be able to hold up to the lifestyle of it’s user. In the case of Bex products those users are ranchers, farmers, and blue-collar, greased handed Americans.
Deadbolt was originally asked by Bex to create a collection of branded graphics to be used promotionally. Our intimate knowledge of their customer base and market led to us doing a full audit of the Bex brand, from the inside out. We spent a few days at their Nevada HQ to go over every detail with them and their team of what makes Bex as a company tick.
We provided a full overview and presented a new brand direction with updated marks, refined messaging and strengthened cohesion throughout the brands expression.
COMPANY ETHOS
BRAND ATTRIBUTES
BRAND MESSAGE
Our value isn’t in a product but in the unrelenting desire to be the best. We will never sacrifice our core values or underdeliver on a promise made. Bex walks the walk and talks the talk. We don’t hide behind a gimmick or market appropriated schtick.We are authentic and dependable. Bex isn’t meant to fit in. We are disruptors; we are outlaws.
High-quality materials and manufacturing / Unrelenting dedication to providing a world-class product. Firm understanding of core audience and it’s needs / Keenly aware of industry and market trends.
It is our core belief that things should be made to last, no matter what is thrown at them. Our products are made of the highest quality materials. We refuse to cut corners. Hard work is called hard for a reason, and Bex will always be there when the going gets tough. Our product was born from a life of tough love. Bex is dependable, hardworking, sunglasses.
